Plan to have the following information available prior to starting your application (IMPORTANT: once you begin, you must complete the application in its entirety, as you will not be able to save and revisit):
• The specific products for which your company is seeking New Mexico True certification.
• Initial thoughts on how you will use the New Mexico True Certified mark if approved (e.g., packaging, website, marketing materials, merchandising, point-of-sale, signage, press release or other public relations outreach/materials, trade show display, storefront, etc.).
• If you are applying for “Made in New Mexico” certification*: Photos or other evidence/documentation (such as lease or contract manufacturer agreement) of New Mexico-based facilities for the production of your product(s). Acceptable formats for upload include .jpg, .png, and .pdf.
*The New Mexico Tourism Department does not verify the source of products for its 100% Made In certification. While all ingredients for participation in the 100% Made In category are not required to be sourced from New Mexico, all products containing chile are subject to the requirements of the New Mexico Chile Advertising Act (NMSA 1978, §§21-11-1 to -5, as amended). The requirements of the Act may be met by complying with NMDA rules, and/or certification by the New Mexico Chile Association through its New Mexico Certified Chile® program, or other valid source verification entity. The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for reasons that include non-compliance with the Act.
• If you are applying for “Born & Raised in New Mexico” or “Grown in New Mexico” certification: Source-verified third-party documentation from NMDA or qualified company such as Where Food Comes From, Inc. Must be in .pdf format for upload.
The New Mexico Tourism Department reserves the right to deny participation in the True Certified Program for any reason including non-compliance with any local, state or federal laws.